TY  - BOOK
AU  - Ritzer George
TI  - The McDonaldization of Society / An Investigation Into the Changing Character of Contemporary Social Life
SN  - 803990006
PY  - 1993///
PB  - Pine Forge Press
N2  - A book which raises issues that demand to be addressed for a variety of courses that deal with modernity, contemporary American culture, and society.  Preface, The McDonaldization of Society, McDonaldization and Its Precursors, Efficiency, Calculability, Predictability, Control, The Irrationality of Rationality, The Iron Cage of McDonaldization, Coping with a McDonaldized Society, End Notes, Bibliography, Index
ER  -