Communications Models / For the Study of Mass Communication 

 - 2nd 
 -  Longman,  1993 
 - 232 
<br/><br/> This book recognizes the changing nature of media and applies cultural, interpretative and critical approaches to media analysis.  Introduction, Basic Models, Personal Influence and Diffusion and Short-Term Effects of Mass Communication on Individuals, Effects of Mass Communication on Culture and Society, Audience-Centered Models, Media Organization and Selection and Production, Planned Communication, New Media and the Information Society, International Communication. 
<br/><br/><label>ISBN: </label>58203650