TY  - BOOK
AU  - Mcquail Denis
AU  - Windahl Sven
TI  - Communications Models / For the Study of Mass Communication
SN  - 58203650
PY  - 1993///
PB  - Longman
N2  - This book recognizes the changing nature of media and applies cultural, interpretative and critical approaches to media analysis.  Introduction, Basic Models, Personal Influence and Diffusion and Short-Term Effects of Mass Communication on Individuals, Effects of Mass Communication on Culture and Society, Audience-Centered Models, Media Organization and Selection and Production, Planned Communication, New Media and the Information Society, International Communication
ER  -