Sales and Marketing for Hotels, Motels, and Resorts / Marketing Hospitality 

 -  1992 
 - 190 
<br/><br/> Preface, Author's Acknwoledgements, Understanding Hospitality Marketing, Understanding Transactions, Understanding Client Behavior, Understanding Pricing Strategies, Marketing Organization, Market Research and Planning, Marketing Communications, Marketing to Organizations, Personal Selling, Study Guide, Glossary, Index. 
<br/><br/><label>ISBN: </label>28087550