TY  - BOOK
AU  - Foster Dennis L
ED  - Macmillan/Mcgraw-Hill
TI  - Sales and Marketing for Hotels, Motels, and Resorts / Marketing Hospitality
SN  - 28087550
PY  - 1992///
N2  - Preface, Author's Acknwoledgements, Understanding Hospitality Marketing, Understanding Transactions, Understanding Client Behavior, Understanding Pricing Strategies, Marketing Organization, Market Research and Planning, Marketing Communications, Marketing to Organizations, Personal Selling, Study Guide, Glossary, Index
ER  -