TY  - BOOK
TI  - Understanding & Designing Marketing Research
SN  - 1861524641
PY  - 1999///
PB  - International Thomson Business Press
N2  - An introduction to array of techniques which is known collectively as Marketing Research.  Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index
ER  -