This book introduces students to the fundamental concepts and principles of strategy. Preface, Introduction, The Concept of Strategy, Tools of Strategy Analysis, Goals and Values and Performance, Analyzing the Industry Environment, Intra-Industry Analysis, Analyzing Resources and Capabilities, Organization Structure and Management Systems, The Analysis of Competitive Advantage, The Nature and Sources of Competitive Advantage, Cost Advantage, Differentiation Advantage, Business Strategies in Different Industry Contexts, Industry Evolution, Technology-Based Industries and the Management of Innovation, Competitive Advantage in Mature Industries, Corporate Strategy, Vertical Integration and the Scope of the Firm, Global Strategies and the Multinational Corporation, Diversification Strategy, Managing the Multi business Corporation, Current Trends in Strategic Management, Index.