TY  - BOOK
AU  - French Jeff
AU  - Gordon Ross
TI  - Strategic Social Marketing
SN  - 9781446248621
PY  - 2015///
PB  - Sage Publications
N2  - This book takes a systemic approach to explaining the value of Marketing in solving social problems.  The Importance of social Marketing for social policy, Marketing Social good, Strategic Social Marketing Systems thinking and Social Marketing, Research methods in Social Marketing, Critical Social
ER  -