TY  - BOOK
AU  - Allen Johnny
AU  - Bowdin Glenn
AU  - Harris Robert
AU  - Mcdonnel Ian
AU  - O'Tolle William
TI  - Events Management / Third Edition
SN  - 9781856178181
PY  - 2011///
PB  - Elsevier
N2  - This book is the must-have introductory texts providing a complete A-Z of the principles and practices of planning, managing and staging events.  Preface, Acknowledgements, An Overview of the Events Field, Perspectives on Events, Event Impacts and Legacies, Event Tourism Planning, Sustainable Development and Events, Planning, The Strategic Planning Function, Conceptualizing the Event, Project Management for Events, Financial Management and Events, Human Resource Management and Events, Marketing Planning for Events, Promotion: Integrated Marketing Communication, Sponsorship of Events, Event Operations and Evaluation, Staging Events, Logistics, Legal Issues of Event Management, Risk Management, Evaluation and Research, References, Index
ER  -