International Business / Challenges in a Changing World
- Palgrave Macmillan, 2009
- 644
This book approaches the subject from a truly global perspective and offers in-depth insights into the current challenges facing International Businesses. The International Dimension and the Organization, The Business Enterprise in the International Environment, Perspectives on Globalization, The Environment of IB, The Economic Environment, The Cultural Environment, The Political Environment, Competing in the Global Marketplace, International Trade and Regional Integration, Strategy and Organizations, Marketing, Managing in the Global Environment, Human Resource Management, Supply Chains, Finance and Accounting, Innovation and Strategy, Global Issues and IB, Ecological Challenge for Business and Society, Corporate Social Responsibility, Global Governance.