TY  - BOOK
AU  - Capon Claire
TI  - Understanding the Business Environment / Third Edition
SN  - 9780273708148
PY  - 2009///
PB  - Prentice Hall
N2  - This book provides you with a clear and concise introduction to all of the most important activities taking place inside and outside organizations.  Preface, Acknowledgements, The External Environment, The Composition of the External Environment, The Competitive Environment, Inside Organizations, Culture and Organizations, Organizational Behavior, Human Resource Management, Marketing, Operations Management, Finance, Managing Knowledge and Innovation, Stakeholders and Governance and Ethics, Glossary, Index
ER  -