Innovation Management / Strategy and Implementation using the Pentathlon Framework 

 - 2nd 
 -  Palgrave Macmillan,  2010 
 - 400 
<br/><br/> An essential resource for advanced undergraduate, MBA and Executive MBA Students following modules on Innovation Management and professional Managers who wish to increase the innovation performance of their organization.  Key Aspects of Innovation Management, Innovation and Economics, Contrasting Services with Manufacturing, Developing an Innovation Strategy, Generating Creative Customer-Focused Ideas, Selecting and Managing an Innovation Portfolio, Implementing Innovations, Creating an Innovative Culture, Boosting Innovation Performance, The Future of Innovation Management, Innovation Auditing. 
<br/><br/><label>ISBN: </label>9780230205826