Marketing Environment 2007-2008 / The Official CIM Coursebook 

 -  Butterworth Heinemann,  2008 
 - 354 
<br/><br/> Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index. 
<br/><br/><label>ISBN: </label>9780750683982