TY  - BOOK
AU  - Oldroyd Mike
TI  - Marketing Environment 2007-2008 / The Official CIM Coursebook
SN  - 9780750683982
PY  - 2008///
PB  - Butterworth Heinemann
N2  - Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index
ER  -