Principles of Marketing / Enhanced Media Edition 

 - 4th 
 -  Prentice Hall,  2006 
 - 1264 
<br/><br/>Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media. 
<br/><br/> Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media. 
<br/><br/><label>ISBN: </label>9780273695592