TY  - BOOK
AU  - Brassington Frances
AU  - Pettitt Stephen
TI  - Principles of Marketing / Enhanced Media Edition
SN  - 9780273695592
PY  - 2006///
PB  - Prentice Hall
N1  - Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media
N2  - Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media
ER  -