This book will take you through the key concepts and theories of Consumer Behavior, ensuring you gain a thorough understanding of the topic. Preface, Acknowledgements, Walk-through tour, About the Website, The Background to Buyer Behavior, The Role of Information and Marketing Research in Understanding Buyer Behavior, Perception, Learning, Motivation, Attitude, Personality, Social Influences on Customer Behavior, Psychographics and Lifestyle and Changing Customer Demands, The Marketing Mix and Consumer Behavior and Organizational Buying Behavior, Present and Future Developments, Glossary, Index.