Marketing Communications / An Integrated Approach 4th Edition 

 - 4th 
 -  Kogan Page Limited,  2004 
 - 696 
<br/><br/> A comprehensive framework for understanding the individual contribution and the collective combination of all the communication tools.  Foreword, Acknowledgements, The Background to the Communications Process, The Marketing Communication Tools, Index. 
<br/><br/><label>ISBN: </label>9780749442651