TY  - BOOK
AU  - Smith P R (Paul Russell)
AU  - Taylor Jonathan
TI  - Marketing Communications / An Integrated Approach 4th Edition
SN  - 9780749442651
PY  - 2004///
PB  - Kogan Page Limited
N2  - A comprehensive framework for understanding the individual contribution and the collective combination of all the communication tools.  Foreword, Acknowledgements, The Background to the Communications Process, The Marketing Communication Tools, Index
ER  -