Business Strategy / Theory and Cases: Second Edition
- 2nd
- South-Western Publishing Co, 2009
- 510
International Student Edition. Preface, Vision, Managing Strategy, Leading Strategy, Analyzing Environment, Exploring the Environment, Examining the Firm, Strategy, Strategy at the Business-Level, Multiple Product Strategies, Acquisition and Integration Strategies, Global Strategies, Alliance Strategies, Strategy and Innovation and Entrepreneurship, Cases, Glossary, Name and Subject and Company Index.