TY  - BOOK
AU  - Donnelly James H
AU  - Peter Paul J
TI  - Marketing Management / Knowledge and Skills
SN  - 9780073381138
PY  - 2009///
PB  - Mcgraw Hill Irwin
N2  - This book enhances students knowledge of Marketing Management while advancing their skills in utilizing this knowledge to develop and maintain successful marketing strategies.  Essentials of Marketing Management, Introduction, Marketing Information and Research and Understanding and the Target Market, The Marketing Mix, Marketing in Special Fields, Analyzing Marketing Problems and Cases, Financial Analysis for Marketing Decisions, Internet Exercises and Sources of Marketing Information, Marketing Management Cases, Market Opportunity Analysis, Product Strategy, Promotion Strategy, Distribution Strategy, Pricing Strategy, Social and Ethical Issues in Marketing Management, Strategic Marketing Cases, Developing Marketing Plans, Index
ER  -