TY  - BOOK
AU  - Fenwick Ian
AU  - Wertime Kent
TI  - Digimarketing / The Essential Guide to New Media & Digital Marketing
SN  - 9780470822319
PY  - 2008///
PB  - Wiley
N2  - The Essential Guide to New Media & Digital Marketing is a clear call for companies to evolve their marketing practice.  Acknowledgements, Preface, Introduction, New Media and Marketing in the 21st Century, Digital Channels, A Digimarketing Planning Framework, Stay Connected, Index
ER  -