TY  - BOOK
AU  - Aaker A.David
AU  - Mcloughlin Damien
TI  - Strategic Market Management / Global Perspectives
SN  - 9780470689752
PY  - 2010///
PB  - Wiley
N2  - This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA.  Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index
ER  -