TY  - BOOK
AU  - Belz Frank-Martin
AU  - Peattie Ken
TI  - Sustainability Marketing / A Global Perspective
SN  - 9781119966197
PY  - 2012///
PB  - John Wiley & Sons, Ltd
N2  - This book provides a sustainability-oriented vision of marketing for the twenty-first century.  Understanding Sustainability and Marketing, Marketing in the Twenty-First Century, Framing Sustainability Marketing, Developing Sustainability Marketing Opportunities, Socio-Ecological Problems, Sustainable Consumer Behavior, Developing Sustainability Marketing Standards and Strategies, Sustainability Marketing Strategies, Developing the Sustainability Marketing Mix, Customer Solutions, Communications, Customer Cost, Convenience, Developing the Future of Sustainability Marketing, Sustainability Marketing Transformations, Refraiming Sustainability Marketing, Index
ER  -