TY  - BOOK
AU  - Agarwal Milind R.
AU  - Cavusgil S.Tamer
AU  - Ghauri Pervez N
TI  - Doing Business in Emerging Markets / Entry and Negotiation Strategies
SN  - 9780761913757
PY  - 2002///
PB  - Sage Publications
N2  - An authoritative and timely guide for executives who are contemplating business in these markets.  Preface, Why Look at Emerging Economies, Emerging-Market Potential, Internationalization as a Business Strategy, Export Marketing and Sourcing in Emerging Economies, Entry Strategies for Emerging Markets, Developing and Managing Relationships in Emerging Markets, Negotiation Process and Strategies for Emerging Markets, Emerging Markets of Asia, Emerging Markets of Eastern Europe, Emerging Markets of Latin America and South Africa and Turkey, Conclusions: Some Guidelines for Doing Business in Emerging Markets, References, Index
ER  -