TY  - BOOK
AU  - Blythe Jim
TI  - Consumer Behavior / 2nd Edition
SN  - 9781446266458
PY  - 2013///
PB  - Sage Publications
N1  - Introduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix
N2  - Introduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix
ER  -