EFFECTIVE SMALL BUSINESS MANAGEMENT - 7 - Pearson, 2003 - 979

ENTREPRENEURS STRATEGIC MANAGEMENT CHOOSING A FORM OF OWNERSHIP FRANCHISING AND THE ENTREPRENEUR BUYING AN EXISTING BUSINESS CREATING THE MARKETING PLAN BUILDING A GUERILLA MARKETING PLAN

ENTREPRENEURS STRATEGIC MANAGEMENT CHOOSING A FORM OF OWNERSHIP FRANCHISING AND THE ENTREPRENEUR BUYING AN EXISTING BUSINESS CREATING THE MARKETING PLAN BUILDING A GUERILLA MARKETING PLAN

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