TY  - BOOK
AU  - Scarborough Norman M
AU  - Zimmer Thomas W
TI  - EFFECTIVE SMALL BUSINESS MANAGEMENT
SN  - 9780130463081
PY  - 2003///
PB  - Pearson
N1  - ENTREPRENEURS STRATEGIC MANAGEMENT  CHOOSING A FORM OF OWNERSHIP FRANCHISING AND THE ENTREPRENEUR BUYING AN EXISTING BUSINESS CREATING THE MARKETING PLAN BUILDING A GUERILLA MARKETING PLAN
N2  - ENTREPRENEURS STRATEGIC MANAGEMENT  CHOOSING A FORM OF OWNERSHIP FRANCHISING AND THE ENTREPRENEUR BUYING AN EXISTING BUSINESS CREATING THE MARKETING PLAN BUILDING A GUERILLA MARKETING PLAN
ER  -