ADVERTISING AND THE PROMOTION INDUSTRY 

 - 1 
 -  Prentice Hall,  1994 
 - 117 
<br/><br/>PROMOTION THROUGH HISTORY SALES PROMOTION PUBLIC RELATIONS AND PERSONAL SELLING ADVERTISING ADVERTISING CAMPAIGNS THE MEDIA ADVERTISING CULTURE ADVERTISING STANDARDS 
<br/><br/> PROMOTION THROUGH HISTORY SALES PROMOTION PUBLIC RELATIONS AND PERSONAL SELLING ADVERTISING ADVERTISING CAMPAIGNS THE MEDIA ADVERTISING CULTURE ADVERTISING STANDARDS 
<br/><br/><label>ISBN: </label>9780137200382