TY  - BOOK
AU  - St John Maggie Jo
TI  - ADVERTISING AND THE PROMOTION INDUSTRY
SN  - 9780137200382
PY  - 1994///
PB  - Prentice Hall
N1  - PROMOTION THROUGH HISTORY SALES PROMOTION PUBLIC RELATIONS AND PERSONAL SELLING ADVERTISING ADVERTISING CAMPAIGNS THE MEDIA ADVERTISING CULTURE ADVERTISING STANDARDS
N2  - PROMOTION THROUGH HISTORY SALES PROMOTION PUBLIC RELATIONS AND PERSONAL SELLING ADVERTISING ADVERTISING CAMPAIGNS THE MEDIA ADVERTISING CULTURE ADVERTISING STANDARDS
ER  -