TY  - BOOK
AU  - Kaser Ken
AU  - Oelkers Dotty Boen
TI  - SPORTS AND ENTERTAINMENT MARKETING
SN  - 9780538445153
PY  - 2008///
PB  - Thomson
N1  - SPORTS SPORTS MARKETING CUSTOMERS INFORMATION MANAGEMENT PROMOTIONAL PLANNING CAREER
N2  - SPORTS SPORTS MARKETING CUSTOMERS INFORMATION MANAGEMENT PROMOTIONAL PLANNING CAREER
ER  -