ESSENTIALS OF MARKETING / A GLOBAL - MANAGERIAL APPROACH 

 - 10 
 -  Mcgraw Hill,  2006 
 - 638 
<br/><br/>MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING 
<br/><br/> MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING 
<br/><br/><label>ISBN: </label>9780071116336