TY  - BOOK
AU  - Mccarthy Jerome E
AU  - Perreault William D
TI  - ESSENTIALS OF MARKETING / A GLOBAL - MANAGERIAL APPROACH
SN  - 9780071116336
PY  - 2006///
PB  - Mcgraw Hill
N1  - MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING
N2  - MARKETING CONSUMERS STRATEGY PLANNING CONSUMER BEHAVIOR DECISION MAKING GOODS SERVICES PRODUCT MANAGEMENT PROMOTION SALES ADVERTISING
ER  -