TY  - BOOK
AU  - Armstrong Gary
AU  - Kotler Philip
AU  - Saunders John
AU  - Wong Veronica
TI  - PRINCIPLES OF MARKETING
SN  - 9780273646624
PY  - 2002///
PB  - Prentice Hall
N1  - MARKETING PRICING STRATEGY PRODUCT PROMOTION
N2  - MARKETING PRICING STRATEGY PRODUCT PROMOTION
ER  -