Business Functions / An Active Learning Approach: The Open Learning Foundation
- Blackwell Business, 2001
- 603
This introduction to business functions delivers the knowledge and skills required to understand the key characteristics of business organizations and the core functions that contribute to their operations. Guide for Students, Introduction to the Module, The Nature of Organizations, Introduction, Organizations in Business, Organizational Growth and Structure, The Organization as a Legal Entity, Business Functions, Organizational Culture, Information, The Business Environment, Environmental Opportunities and Threats, Social Environment, Economic Environment, Political Environment, Technological Environment, Competition and Change, Stakeholders, Market Forces, Conducting an Environmental Analysis, Change and Competitive Advantage, Marketing, Introduction to Marketing, Markets and Customers, The Marketing Mix, Operations and Operations Management, Running Operations, Design Within Operations, Logistics, Logistic in Practice: A Factory Visit, Strategy and Performance and Key Measures, Human Resource Management, Employee Resourcing, Employee Relations, Business Strategy, Strategy Planning, Business Planning and Project Management.