The Essence of International Business
- Prentice Hall, 1993
- 230
The Prentice Hall Essence of Management series is concise, analytical and uniform in its approach to the key topics of good business practice. The Growth of International Business, The Multinational Corporation, The Environment of International Business, International Business Strategy, International Marketing Strategy, International Technology Strategy, International Financial Strategy, International Operations Strategy, International Personnel Strategy, International Organization and Control Strategy, International Subsidiary Strategy, International Acquisitions: Strategy and Management, International Business in the Future, Index.