International Business / A Strategic Management Approach
- Mcgraw Hill, Inc, 1995
- 630
Preface, The World of International Business, The Challenge of International Business, The Multinational Enterprise, The Trial and International Business, The Environment of International Business, International Politics and Economic Integration, International Culture, International Trade, International Finance, International Business Strategies, Global Strategy Planning, Organizing Strategy, Production Strategy, Marketing Strategy, Human Resource Management Strategy, Political Risk and Negotiation Startegies, International Financial Management, International Business Strategies in Action, Corporate Strategy and Nation Competitiveness, Doing Business in the European Community, Doing Business in Japan, Doing Business in North America, Doing Business in Non-Trial Nations, International Business Horizons, Future Challenges in International Business, Glossary, Acknowledgements, Indexes.
Preface, The World of International Business, The Challenge of International Business, The Multinational Enterprise, The Trial and International Business, The Environment of International Business, International Politics and Economic Integration, International Culture, International Trade, International Finance, International Business Strategies, Global Strategy Planning, Organizing Strategy, Production Strategy, Marketing Strategy, Human Resource Management Strategy, Political Risk and Negotiation Startegies, International Financial Management, International Business Strategies in Action, Corporate Strategy and Nation Competitiveness, Doing Business in the European Community, Doing Business in Japan, Doing Business in North America, Doing Business in Non-Trial Nations, International Business Horizons, Future Challenges in International Business, Glossary, Acknowledgements, Indexes.