TY  - BOOK
AU  - Mchugh James M
AU  - Mchugh Susan M
AU  - Nickels William G
TI  - Understanding Business / Third Edition
SN  - 256095485
PY  - 1993///
PB  - Irwin Mcgraw-Hill
N2  - Business Trends and the Economic Environment, Career and Course Resources, Trends Affecting Business, World Economic Systems, Economic Issues Affecting Business, Business Formation, Entrepreneurship and Franchising, Entrepreneurial Readiness Questionnaire, Starting a Small Business, Forms of Business Organization, Fundamentals of Marketing, Marketing Principles, Product Development and Pricing, Distribution: Wholesaling and Retailing, Promotion and Marketing Research, Management, Management and Leadership, Organizing a Business, Production and Operations Management, Management Tools for the Information Age, Helpful Computer Terms, Management of Human Resources, Motivation, Human Resource Management, Getting the Job You Want, Employee-Management Issues: Unions and Executive Compensation and Pay and Equity and Other Issues, Accounting and Finance, Accounting Fundamentals, Financial Ratios, Financial Management, Stock and Bonds, Money and Financial Institutions, Financial Planning
ER  -