Business Today / Fifth Edition
- 5th
- Random House - Business Division, 1987
- 650
Preface, Focus on Business Today, Forms of Business Enterprise, Small Businesses and Francises, Ethical and Social Responsibilities of Business, Operating a Business, Organizing for Business, The Fundamentals of Management, The Production of Goods and Services, Managing Human Resources, Human Relations, Human Resource Management, Union-Management Relations, Marketing, Marketing and Consumer Behavior, Product and Pricing Decisions, Promotion, Distribution, Tools of Business, Computers and Information Technology, ccounting, Finance, Money and Banking, Financial Management, Securities Markets, The Environment of Business, International Business, Government Relations and Business Law, Risk Management and Insurance, Appendices, Careers in Business, Research and Statistical Analysis and Reports, References, Glossary, Mane and Company and Subject Index.
Preface, Focus on Business Today, Forms of Business Enterprise, Small Businesses and Francises, Ethical and Social Responsibilities of Business, Operating a Business, Organizing for Business, The Fundamentals of Management, The Production of Goods and Services, Managing Human Resources, Human Relations, Human Resource Management, Union-Management Relations, Marketing, Marketing and Consumer Behavior, Product and Pricing Decisions, Promotion, Distribution, Tools of Business, Computers and Information Technology, ccounting, Finance, Money and Banking, Financial Management, Securities Markets, The Environment of Business, International Business, Government Relations and Business Law, Risk Management and Insurance, Appendices, Careers in Business, Research and Statistical Analysis and Reports, References, Glossary, Mane and Company and Subject Index.