TY - BOOK AU - Mueller Barbara AU - Wadsweorth TI - INTERNATIONAL ADVERTISING COMMUNICATING ACROSS CULTURES SN - 9780534192785 PY - 1996/// N1 - THE GROWTH OF INTERNATIONAL BUSINESS AND ADVERTISING THE INTERNATIONAL MARKETING MIX THE INTERNATIONAL MARKETING AND ADVERTISING ENVIRONMENT THE CUKTURAL ENVIRONMENT COORDINATING AND CONTROLLING N2 - THE GROWTH OF INTERNATIONAL BUSINESS AND ADVERTISING THE INTERNATIONAL MARKETING MIX THE INTERNATIONAL MARKETING AND ADVERTISING ENVIRONMENT THE CUKTURAL ENVIRONMENT COORDINATING AND CONTROLLING ER -