TY  - BOOK
AU  - Thomas Brian
TI  - ROYAL MAIL GUIDE TO DIRECT MAIL FOR SMALL BUSINESSES
SN  - 9780750627474
PY  - 1996///
PB  - Butterworths
N1  - DIRECT MAIL AND OTHER ADVERTISING METHODS WHY DIRECT MAIL WORKS SO WELL UNDERASTANDING YOUR CUSTOMERS TARGETING ADN SEGMENTATION THE MARKETING DATABASE MAILING LISTS THE IMPORTANCE OF AN OFFER
N2  - DIRECT MAIL AND OTHER ADVERTISING METHODS WHY DIRECT MAIL WORKS SO WELL UNDERASTANDING YOUR CUSTOMERS TARGETING ADN SEGMENTATION THE MARKETING DATABASE MAILING LISTS THE IMPORTANCE OF AN OFFER
ER  -