TY - BOOK AU - Jobber David AU - Lancaster Geoff TI - SELLING AND SALES MANAGEMENT SN - 9780273625926 PY - 1997/// PB - Financial Times N1 - DEVELOPMENT AND ROLE OF SELLING IN MARKETING CONSUMER AND ORGANISATIONAL BUYER BEHAVIOUR SALES TECHNIQUE N2 - DEVELOPMENT AND ROLE OF SELLING IN MARKETING CONSUMER AND ORGANISATIONAL BUYER BEHAVIOUR SALES TECHNIQUE ER -