TY  - BOOK
AU  - Dibb Sally
AU  - Ferrell O.C
AU  - Pride William M
AU  - Simkin Lyndon
TI  - Marketing / Concepts and Strategies
SN  - 9780618532032
PY  - 2006///
CY  - Boston, MA
PB  - Houghton Mifflin
N2  - This book introduces students to the role of marketing in economies, firms and society, without avoiding complex inter - relationships, not to mention contradictions. Marketing Defined and Marketing in Context, Understanding and Targeting Customers, Product and Branding and Packaging and Service Decisions, Place (Distribution and Marketing Channel) Decisions, Promotion (Marketing Communications) Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management, Studying and Working in Marketing
ER  -