TY  - BOOK
AU  - Oliver Sandra
TI  - Public Relations Strategy
SN  - 749435410
PY  - 2004///
PB  - Kogan Page
N2  - This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. Foreword, Preface, Acknowledgements, Not ''just'' PR: Public Relations Strategy in a Management Context, A Place on the Board: Public Relations Strategy in a Professional Context, Image in a ''Celebrity'' Society: Public Relations Strategy as Integrated Communication, Employees as Ambassadors: Public Relations Strategy in a HR Context, Beyond ''a customer is King'': Public Relations Strategy in a Marketing Context, Time and Talent and Creativity: Public Relations Strategy in a Multimedia Context, References, Index
ER  -