TY  - BOOK
AU  - Henry Anthony
TI  - Understanding Strategic Management
SN  - 9780199288304
PY  - 2008///
PB  - Oxford University Press
N2  - The emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environments that organizations face. This makes this book a practical,student friendly textbook taht really brings the subject to life.What is Strategy?, Strategic Analysis, The General Environment, The Competitive Environment, The Internal Environment: Value Creating Activities, The Internal Environment: A Resource-Based View of Strategy, Assessing Organizational Performance, Strategy Formulation, Business Level Strategy, Corporate Level Strategy, International Strategy and Globalization, Strategy Implementation, Organizational Systems and Strategic Change, Strategic Leadership, Corporate Governance, Glossary, Index
ER  -