Implementing a Successful Corporate Rebranding Program: The Case of Wind's Rebranding and Its Impact on Consumer Engagement/Master of Business Administration Global: Independent Study 

 -  2018 
 - 90 
<br/><br/> Introduction, Literature Review, Consumer Engagement of Brands, Brand Identification - Logo, Reasons for Rebranding, Rebranding Failures, Research Design and Methodology, Research Paradigm, Research Philosphy, Research Design, Ethical Considerations, Research Limitations, Analysis, Introduction, Demographics of a Sample, WIND's Rebranding Reasons, Questions on WIND's Rebranding Strategy and WIND's Rebrabding Impact on Consumer's Attitudes and Perceptions and Engagement and Loyalty, Discussion, Conclusions and Recommendations, References, Appendices.