The Impact of Brand Extension Strategy on Brand Equity/The Case of Germanos S.A. 

 -  2017 
 - 80 
<br/><br/> Introduction, Theoretical Background, Organizational Background - External Environment, Current Strategy Analysis, Competition Analysis, Marketing Objectives - Strategy, Research Rationale, Literature Review, Introduction, Literature Analysis, Epilogue, Research Design/ Methodology, Research Philosophy, Research Design/ Strategy, Data Collection Method Analysis, Ethical Considerations, Research Results, Introduction, Qualitative Data Analysis, Quantitative Data Analysis, General Discussion, Conclusions and Recommendations, General Results Summary, Main Objectives and Answers, Recommendations, Personal Reflection Form, References, Appendices.