The Antecedents and Outcomes of Sports Sponsorships: A Study on the Fans of Panthinaikos BC 

 -  2018 
 - 66 
<br/><br/> Acknowledgements, Introduction, Research Question and Objectives and Hypotheses, Literature Review: Sponsorship and Marketing, Marketing Communication, Definition of Sponsorship, Sponsorsip: The Early Stages, Why Sponsorships are so Effective?, Top Sponsorship Deals in Basketball and Worldwide Breakdown, Sponsorships of Panathinaikos B.C., Hypotheses Development, Conceptual Framework, Research Design and Methodology, Reliability Analysis, Statistical Analysis, Discussion and Conclusions and Recommendations, Scientific Implications, Managerial Implications and Recommendations, Limitations and Future Research, Personal Reflection, References.