Which Greek Cultural Elements Attract Mostly Tourists in Greece? A Comparative Research via the Tourists and the Hospitality Professional Perspective/Dissertation Submitted in Partial Fulfilment of the Requirements of the Degree of Master in International Hospitality Management 

 -  2018 
 - 82 
<br/><br/> Introduction, Literature Review, The Profile and Behavior of Contemporary Tourism, The Role of Tourism in Tourist Purchases and Markets, Sustainable Tourism Development, The Concept of Cultural Tourism, Characteristics of Cultural Tourism, The Development of Cultural Tourism, The Evolution of the Cultural Tourism in Greece, The Cultural Tourism and Sustainable Development, Research on Cultural Heritage for Tourism, The Positive Impacts of the Cultural Tourism Development, The Importance of Tourism for Greece, Methodology, Aims of the Dissertation, The Purpose of the Research, Objectives of the Dissertation, Sample of thqe Research, Design of Research, Protection of Participants, SPSS Analysis, Analysis of Travel Agents, Analysis of the Hotel Managers' Responses, Analysis of the Tourists' Responses, Analysis of Variance (Anova), Conclusion and Discussion, References, Appendices.