TY  - BOOK
AU  - Kontogiorgos Dimitris
AU  - Παπαδάκης Γεώργιος
TI  - Relationship Marketing and CRM Systems
PY  - 2009///
N2  - Introduction, Traditional Marketing, The Meaning of 4Ps, History of Marketing Mix, Consequences of Marketing Mix, Relationship Marketing, The Supplier and Alliance Market Domain, Supplier Development, Creating Successful Alliances, Achieving Employee Commitment, Benefits of Empowering Employees, The Cost of Empowerment, Customer Commitment, Managing Loyalty, Established Customers are Profitable, Customer Relationship Marketing, The Adoption of CRM, Methodology, Research Approach Strategy Collection, Sampling Strategy, Data Reliability, Validity, Discussion of Access and Ethical Consideration, Data Analysis, Sample Characteristics, Descriptive Statistics, Hypothesis Testing, Means Comparisons, Exploratory Factory Analysis, Conclusions, References, Bib;iography, Appendix
ER  -